“I skip traditional paradigms that, often, end up suffocating ideas and projects, without these ever getting to see the light. I deplore the rules and hierarchies of the business world and act with completely naturally and with a bit of rebellion”

The three keys for a project to work.

Your engine: TIME.

The hard part isn’t to create projects, it’s to materialize them and for them to continue within time, with two keys: the same motivation and opportunistic viability for them to last. Just as the great master, Robin Williams taught us in the movie “Dead Poet Society”, the hard part isn’t getting an A, but keeping it throughout the school year. When creating projects the exact same thing happens. No doubt, there are complicated moments where you have to be strong and have to believe in your idea more than anyone else does. And if you have a team at your charge, you have to make them believe in you and what you project and envision in the near future.

The Starting Point lights the Path.

When I feel lost, when things seem to go wrong and I began to get the blues in those vital moments where the project asks me to keep on despite everything, I always turn to the same strategy: going back to the starting point. To the origin that motivated the idea and that made that project come to life bit by bit. Normally the origin comes down to the values and the people that created it, are they or not, nowadays, in the project; the fundamental pillars that tell you what you have to do in your life and why you are doing it. If in those hard moments, you go back to your origins and the turn out to have changed, that the people who were there aren’t or that the values that breathed life to the project aren’t lasting, it’s likely that project will die. Unless it has an economic profit, or that’s what the film “Indecent Proposal” tells us. Everything can be bought, because everything has a price. The key is to distinguish whether it’s still the same project, or if it’s turned to something else.

Is no one essential?

When you acquire the commitment to create a project, you know you can’t do it by yourself. And when you create it, odds are you’ll cut on quite a lot of human resources and value on the way. Even the person you least expect can be key for your plan to shine. Don’t think anyone is essential, especially at the starting point.

These are my three keys. And yours?

Written by Natalia Pedrajas